Inforpress, una de las 15 mayores consultoras europeas
Por segundo año consecutivo Inforpress ha recibido el reconocimiento de Agencia Ibérica del Año. Destaca nuestra evolución a pesar de la crisis en España y nuestra apuesta por la innovación y la investigación. A continuación os dejo la descripción que The Holmes Report hace de nosotros:
While the global economic crisis hit the Spanish market particularly hard, local market leader Inforpress has continued to outperform the sector as a whole. Fee income for 2010 was around €11.2 million and the firm was on course for a solid 8 percent growth rate in 2011, enough to ensure that it will continue to rank among the top 15 independent firms headquartered in continental Europe, and the top two or three in Spain. It employs a team of around 170 in its Iberian operations (offices in Madrid, Barcelona, Bilbao, Malaga, Seville, Valencia, and Lisbon and Porto) supplemented by a small Brussels operation and a growing Latin America team.
One reason for the continued success is the firm’s willingness to innovate. A full-service firm with expertise in business-to-business and consumer marketing, corporate reputation management (including crisis communications), employee communications, and financial communications (including transaction), as well as sector expertise in financial services, food and beverage and technology, Inforpress has added new services in recent years: Breathe, a new advertising, creativity and marketing services division; audentia personas, focused on internal and human resources communications; and last year added a showroom for its fashion clients in its new Madrid office space and added an online crisis management tool to its growing digital services.
Equally critical, Inforpress remains a thought leader as well as a market leader. The firm has partnered with top Spanish business schools and trade association on various research products: it worked with the IESE business school and APIE (an association of economic journalists) on a study on the impact of corporate social responsibility on financial communications and on the creation of the Forum for Finance Communication; and with the magazine Human Capital and the Spanish Company Institute to create the Internal Communications Observatory, which presents awards to leaders in employee communications. The past 12 months saw the launch of a new book on crisis management, “Actúa Contra la Crisis,” and the launch of the Inforpress Foundation, which will promote improved communication and corporate social responsibility.
The firm’s impressive performance over the past 12 months was helped by strong client retention and some big new business wins. It continues to represent Sara lee, Lilly, Repsol, Telefónica, BP Oil Spain (British Petroleum), Electronic Arts, IHG (Intercontinental Hotels), Reebok, Gaes, DKV (Ergo group), Boiron Laboratories, UCB Pharma, California Walnut Commission, Goodyear Dunlop, UCB Pharma , IKEA Portugal, ANFABRA (beverage-trade association), Securitas, Kellogg´s, 3M, and Pixmania in the Iberian markets, and has picked up new assignments from McDonald´s, Rioja Wines, MD Anderson, NEC, CSIC, AENA, Cintra, Tagua Captical, COFIDIS, FNAC Portugal, Altran, and Laboratórios Expanscience.
The firm picked up a European Digital Award for its online communication crisis work with Spanish airport operator AENA, for which Inforpress created a twitter channel during an air traffic controllers’ strike. In Portugal, meanwhile, the firm managed the country’s first flashmob, to raise awareness of biodiversity issues. On the consumer front, the firm’s work for Sara Lee contributed to a record-breaking launch for Marcilla L’aRôme Espresso, with 10 million capsules ordered by retail clients in the first week. Inforpress has also handled internal communications and change management work for Telefónica and REPSOL and expanded its public affairs and stakeholder relations work.