Marcilla Coffee Launches On and Off-Line Media Campaign

[youtube]http://www.youtube.com/watch?v=yxJ1DjD7vp4[/youtube]

The strategy developed by Inforpress Group for the launch of the new Marcilla Coffee Capsules has been a success.
Over a three day period, more than 6,000 people enjoyed Marcilla’s three varieties (Natural, Blend and Decaf), in the Madrid Centro Comercial La Vaguada. A giant capsule similar to the one launched by Marcilla for their traditional Italian coffee was installed close to the main entrance of La Vaguada. (http://unmeteoritoenmadrid.com/)
The event was designed to publicize Marcilla’s innovative new format, a capsule that keeps the coffee fresh whilst preserving flavour and properties.